Please Touch (And Sniff and Taste) the Merchandise: Sensory Marketing and the...
Sensory marketing, bringing in taste and touch and smell, can enhance the customer experience, make your product more memorable, and drive brand loyalty. The post Please Touch (And Sniff and Taste) the...
View ArticleRewriting Engagement: The Cooper Hewitt Museum Changes the Visitor Experience...
The Cooper Hewitt Museum has reinvented the museum experience with the help of an interactive pen, anticipating visitor needs and adapting to the future. The post Rewriting Engagement: The Cooper...
View Article5 Strategies for Collecting Actionable Feedback on the Customer Experience
Companies use feedback to expand product development, improve customer service, and design more compelling customer experiences. Yet the first challenge companies face is engaging customers and getting...
View ArticleBrick by Brick: How an Excellent Online Customer Experience Can Increase...
Brick and mortar stores are still incredibly relevant in the internet era, but a great online customer experience can help them continue to thrive and grow. The post Brick by Brick: How an Excellent...
View ArticleThe Recipe of Johnny Cupcakes: How to Think Outside the Bakery to Create a...
Everyone hates long lines, right? Not always. In some cases, long lines can actually serve as a key feature in crafting a positive customer experience. The post The Recipe of Johnny Cupcakes: How to...
View ArticleIn the Lap of Luxury: How Small Businesses Can Give Their Most Loyal...
You don't have to sell luxury goods to provide your customers with a luxury experience. Exclusivity and rewards for loyalty are just some of the tactics you can employ. The post In the Lap of Luxury:...
View ArticleDelusions of Grandeur: Is Your Opinion of Your Customers’ Experiences in Line...
Do you really provide an excellent customer experience? If you're not using customer effort scores, you may be overestimating the quality of your customer experience. The post Delusions of Grandeur:...
View ArticleOriginal Recipe: Maintaining a Constant CX as Your Business Grows
A good customer experience (CX) is essential for keeping your customers happy and engaged. Learn how to keep CX consistent as your business grows, and keep customers through your move. The post...
View ArticleWhat if Disney Ran Your IT Department?
We know that Disney is the epitome of an ideally crafted customer experience. So what would happen if those skills were applied to your IT department? The post What if Disney Ran Your IT Department?...
View ArticleHow You Can Leverage Technology to Create a Luxury Experience for Your Clients
Do you want to increase loyalty and sales? Learn how to give your customers a luxury experience by using mobile devices and big data. The post How You Can Leverage Technology to Create a Luxury...
View ArticleGreat Organizations Behave Like Good People
An ideal customer experience comes down to how your business treats customers. Great organizations are just like great people--considerate and caring. The post Great Organizations Behave Like Good...
View ArticleEasy on the Eyes: How to Create a Dyslexia-Friendly Web Experience
Is your website driving customers away? Use these tips to create a dyslexia-friendly website. The post Easy on the Eyes: How to Create a Dyslexia-Friendly Web Experience appeared first on Jacquette...
View ArticleCookie Monster: When Customer Tracking Becomes a Nightmare, and How to...
Customer tracking can become a nightmare. If you've created a cookie monster, clients flee your website in terror. Learn to identify and tame the beast. The post Cookie Monster: When Customer Tracking...
View ArticleWar of the Worldviews: CX for Millennials, Gen X, and Boomers
When designing a customer experience (CX) that spans generations, you need to determine what each group wants, and how they communicate that with you. The post War of the Worldviews: CX for...
View ArticleSpeak Your Customer’s Language
Great customer experience is great communication. To best serve your customer, you need to speak your customer's language--especially in times of crisis. The post Speak Your Customer’s Language...
View ArticleAmazon Adventure: How to Avoid Getting Lost in the Jungle of Customer...
Amazon.com has raised customer expectations and leaves many SMBs struggling to catch up. You can beat the Amazon experience with a focus on SMB strengths. The post Amazon Adventure: How to Avoid...
View ArticleDon’t Hide From Your Customers: Customer Experience and Transparency in Business
Customers have high expectations nowadays: they expect sellers to exhibit honesty, fairness, and transparency in business. Don't hide from them as a business owner. The post Don’t Hide From Your...
View ArticleThe Facebook Fiasco: How Not to Fail at Social Media CX
You need a Facebook page. But do you know how to create an awesome Social Media CX? It's not as easy as you think, but it's also not as hard as you fear. The post The Facebook Fiasco: How Not to Fail...
View ArticleOedipus CX: What Is The Tragic Flaw In Your Customer Experience?
What you don’t know about your customer experience (CX) could be your downfall. Avoid the Oedipus trap and learn know to yourself, and your customers, better. The post Oedipus CX: What Is The Tragic...
View ArticleFrankenstein Web Designers: Drop the God Complex to Achieve CX Design Greatness
He wanted to create a new website. Instead, he created a monster. When web designers have a God Complex, your customers get a monstrous experience and you get horrific results. The post Frankenstein...
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